ABOUT THIS COLUMN
United was already in the tank operationally when it announced on May 24, 2000, that it planned to acquire US Airways in a trans-action then valued at $11 billion. I was in Rome and spent a day on the phone to the States trying to understand the rationale. Every-one I interviewed kept telling me the deal would remake the face of aviation in America. And I kept thinking: No way the government will allow this. This column also correctly predicted two other developments. After flirting with Northwest, American Airlines purchased TWA as part of a bizarre arrangement with United that would have also given American a piece of US Airways. And Delta, after flirting with Continental, is now attempting to bring both Continental and Northwest into a tri-partite code-share. But the experts I spoke to were right, too. The United-US Airways deal did remake the face of American aviation, albeit by destroying both carriers. -- J.B.
LA DOLCE VITA
BY JOE BRANCATELLI
June 1, 2000 -- So I had this great idea: Me and my frequent-flying wife would take a one-week "sabbatical" from our lives on the road. We'd cash some miles, fly to Rome, take an apartment, and wander aimlessly around the freshly scrubbed Eternal City unencumbered by clients, calls, laptops, E-mail and English-language news.
You know, La Dolce Vita.
I made just one mistake. One afternoon last week, instead of stuffing my face with another portion of stuffed fresh zucchini flowers, instead of lingering over my caffe doppio, instead of watching Milliondario, the new, Italian-language version of "Who Wants to Be a Millionaire," I popped into a cybercafe.
You know, just to check E-mail so my mailbox wouldn't overflow. Just to see how the basketball playoffs were going. Just to reassure myself the world hadn't ended.
Allora! as the Romans would say. There in my E-mail was all the big, big stuff: the proposed United purchase of US Airways, the Biztravel.com Guarantee and all the missives from you fine folks wondering why I hadn't alerted you to all this earth-shattering news in advance.
What can I say in my own defense? I was seduced by the art in the Villa Borghese. I was transfixed by the pilgrims parading St. Rita's body around Vatican City. I was drugged by the herbaceous potpourri my wife bought in a snazzy little shop off the Piazza Navonna. I was eating--and talking about eating--with fishmongers, greengrocers, bakers, hotel chefs and the gregarious fellow who sold me cornetti every morning.
But while I was living La Dolce Vita, United was conspiring to make all our lives on the road miserable by buying US Airways.
Let's make this analysis simple: Why should any intelligent nation allow its largest airline to buy its sixth-largest carrier? One reason will do. Any reason.
Can't think of one, can you? Neither can I.
And the only thing worse than United buying US Airways is the chain reaction of competitive responses that would come from the nation's other airlines. American, which now has a code-sharing agreement with US Airways to help it compete with United at Chicago/O'Hare, might go out and buy Northwest or even TWA. Continental and Northwest might mend their frayed relations and merge. Or Continental and Delta might choose to throw in together. Northwest might snatch Alaska. And faster than you can say oligarchy, we'll all be paying through the metaphorical nose for lousy service.
Wait a minute… We already do pay through the nose for lousy service. And it's been that way since we permitted the last round of airline consolidation a decade ago. This time, I think, the departments of Justice and Transportation will learn from recent history and scotch this merger.
This column originally ran at biztravel.com. This annotation originally appeared at JoeSentMe.com in December, 2002.
Copyright © 1993-2004 by Joe Brancatelli. All rights reserved.